Zignage: CIO Vadim Kern on Dynamic Content Creation

Zignage: CIO Vadim Kern on Dynamic Content Creation


In the digital age, businesses are continually seeking innovative ways to effectively deliver their messages, ensuring they reach the right audience at the right time and in the right place. Zignage, a pioneer in content automation software, has been at the forefront of this transformation. In a recent conversation on #NYSEFloorTalk, CIO Vadim Kern shed light on how Zignage leverages technology to create dynamic content through custom workflows.

The Evolution of Content Automation

Traditional methods of content creation and delivery have undergone significant transformation over the years. In the past, marketing and communication teams had to manually tailor messages to different audiences, platforms, and timeframes. However, with the advent of content automation, the game has changed. Vadim Kern discussed how Zignage has played a pivotal role in this evolution.

Scaling Up with Zignage

One of the key challenges for businesses is ensuring that content remains consistent, coherent, and dynamic across various channels. This is where Zignage’s content automation software steps in, providing a scalable solution that streamlines this process. By automating the content creation and delivery workflow, Zignage empowers businesses of all sizes to save time and resources. Consequently, this allows them to focus on what they do best – serving their customers.

Delivering the Right Message

The art of content delivery is not just about automation but also about precision. Zignage’s technology allows for the delivery of tailored messages to the right audience. This high degree of personalization not only increases engagement but also enhances the overall customer experience.

Timing Is Everything

In the world of content, timing is crucial. Vadim Kern highlighted how Zignage’s technology enables businesses to schedule content for delivery at precisely the right moment. Whether it’s a product launch, a promotional offer, or breaking news, Zignage’s solutions ensure that content is delivered at the optimal time for the greatest impact.

Custom Workflows for Custom Success

One size does not fit all in the world of content. Zignage’s custom workflows empower businesses to create unique content strategies that align with their brand identity and business objectives. This level of flexibility is a game-changer for companies looking to stand out in a crowded digital landscape.


In conclusion, Zignage’s CIO, Vadim Kern, emphasized how their content automation software is revolutionizing the way businesses deliver content. By automating content creation, ensuring precision in delivery, and allowing for custom workflows, Zignage is helping companies of all sizes thrive in a digital world.

As the digital landscape continues to evolve, the ability to deliver the right message at the right time in the right place is more critical than ever. Zignage is at the forefront of this transformation, and their commitment to innovation is a testament to their success.

In a world where content is king, Zignage is helping businesses wear the crown with confidence.

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ZCast Software

All Zignage solutions are built on a powerful framework, a set of expertly honed APIs, and flexible player strategy that transforms customization into relatively inexpensive configuration.

Our framework is built as a modular digital media management system, designed to reconcile two traditionally incompatible sets of requirements: mission-critical uptime with security, and a fully configurable UI. 

Our APIs target the most important points of extensibility: a REST based middleware that let us assemble new UI/UX quickly and efficiently, a powerful widget API that is built on open standards and capable of ingesting real time data and visualize it. Lastly, our player API gives us the ability to mix and match our own powerful set of players with those provided by our partners.

Our rack based players are capable of doing massive canvas resolutions, synchronized playback, multicast ingestion, and most of all the ability to render data fed and interactive generative content built on HTML5 and WebGL. 

Our hardware partners, are the best in the business they including LG and their versatile webOS platform, Brightsign with their incredible reach and support, and Mersive which gives you not only state of the art wireless collaboration platform but a capable signage player as well.


Our next generation AI driven content automation system zCAS, is built to enable partially or completely automated signage installations and networks.

zCAS takes human factors out of programmatic scheduling, and content management generally, enabling astounding speed of execution, fault tolerance, and can reduce operational complexity from a large team to a single operator or none at all.


Zignage offers zCore for OEM customers that need the maximum flexibility in deployment scaling and extensive customizability. zCore goes substantially beyond traditional digital signage and addresses wider media management needs and is completely vertical agnostic.

zCore is offered as platform-as-a-service (PaaS), which offers immense capability to fit a great variety use-cases at an order of magnitude lower cost than equivalent SaaS offerings.