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Key Messages

Digital Visual Communications

  • Our mission is to ensure that content is delivered to an array of different digital screens offering wayfinding, presentation or corporate communications, with reliability and through a centralized system.  

CMS Explanation & Operation

  • A content management system is a centralized computer program & package of hardware and licenses through which marketing personnel build, schedule and broadcast digital content to digital endpoints. 

 

  • CMS has two execution elements

    • Infrastructure Implementation

      • The installation and planning of the digital screens to work alongside the players

    • Governance Model

      • Organization of the content creators, owners and process.

Why It's Essential 

  • Centralized video, photo, and text management. 

  • A Unifying system that ties together the experience with fixed screens, mobile devices and spaces. 

  • A consistent, clear, moderation and authentication process from creation through curation. 

  • Standardized, regulated, brand-aligned visuals.

Main Office

Content Source Materials

Community

Live Content

Main Office

SecondaryOffice

Marketing

  • Education

    • Slideshows​

    • Presentations​

  • Connect

    • Cross- Community Transparency​

      • Subscriptions​

    • Village Hacks​

      • Screen Takeovers

  • Social Media

    • Twitter​​

    • Facebook​

    • Instagram

    • Google Hangouts

  • Live TV

  • Traffic Patterns

  • MTA Alerts

  • Weather

  • Proximity-Based Information

  • Education

    • Information

    • News​​

  • Connect

    • Global Partnerships ​

    • Community Impacts

    • Shaping the Future

  • Local Iniatives

  • Upcoming Events

    • Presentations​

    • Events

  • Wayfinding

  • Reservations

  • Catering 

  • Wayfinding

    • Retail​

    • Restaurants

  • Upcoming Events

  • Building Facts

  • Company Overview

  • Sponsored Content

  • Images/videos

  • Company Initiatives

  • Other office locations

  • Articles

  • Alumni

Content Strategy

Timeless

Main Office

  • Education

  • Connect

  • Wayfinding

  • Reservations

  • Social Media

  • Live TV

  • Traffic Patterns

  • MTA Alerts

  • Weather

  • Proximity-Based Information

Live Content

Temporal

Community

  • Education

  • Connect

Possible Approval Process 

Digital Signage Hybrid Solution

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